Perhaps it's my morbid desire to be proven right after the Dark Knight fiasco (here's the precis - it made more money than I imagined and predicted it would. My underestimation of the 'Brandon Lee' factor was due to my failure to factor in that people generally thought of Heath Ledger as a 'good' actor, a trait that Lee sadly did not share) that has left me giddily anticipating the long-term failure of the film Friday the 13th, which I also absolutely loathed.
Luckily for me, this time the numbers are backing my hatred of a film up. I think I can take as read the idea that opening weekend box office is an indicator not of a film's quality, but rather an audience's excitement about a film, and the success of the film's marketing. Judged solely on those criteria, Friday the 13th's opening weekend was a smashing success. Earning 40.1 million dollars in three days establishes this film clearly as one that was well-marketed, and one that audiences were interested in seeing.
Showing posts with label box office. Show all posts
Showing posts with label box office. Show all posts
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