Come on, Clickbait, are you even trying?

So I was browsing the Internet, you know, as normal people in the year 2016 do, and I came across another bizarre example of the Clickbait craft-

Great pitch, right? People love celebrities, and there's a compelling melancholy that comes from seeing beloved celebrities in the hours before their deaths, so vital, so unaware of the fate that's about to befall them... it's chilling and can be upsetting, but I understand why people would click on it. Provided the clickbait professionals choose the correct celebrity and photograph. So let's see the one they picked!

Click for Embiggination!

That's the whole ad, as originally served up to my browser. No, you're not seeing things, that's Kim Jong Il. A hundred years of photographs of dead 'celebrities' (in the modern sense) to draw from, and they went with Kim Jong Il, North Korea's Dear Leader.

Just in case you're unsure of my interpretation, here's a closeup of the image, in which you can see Kim Jong Un at the top-right of the frame.

I'm baffled, Clickbait professionals - was this an attempt at a joke? A protest against your own industry? If someone were to actually click on it, would it take them to a page berating them for participating in a corrupt practice?

Sadly, because of their choice of image, no one will ever know.

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